A couple years ago, in February 2015, I went through considerable trouble to track down a bottle of L’Oreal Masked Affair and was elated when I succeeded in obtaining this drugstore polish that was, for whatever reason, popular enough to be a bit hard to find.
A few months later, in September 2015, Julep released its own silvery lilac called Ellis, and while it doesn’t seem to be a true holo, it’s still got some linear holo in there, and the color is so spot on that I can’t help but wonder if they took a page from L’Oreal’s book.
Anyway, here they are, side by side, topped with Essie Good to Go top coat and in natural light, two coats each (Masked Affair on the index and ring, Ellis on the middle and pinky):
As you can see, Masked Affair has larger shimmer particles and has a more visible linear holographic effect than Ellis, which is a finer and denser shimmer with a subtler linear holo effect. Ellis is also opaque in two coats, whereas I think Masked Affair looks better with three thin coats, as in my original swatch post.
Both have good formulas and dry pretty fast. Masked Affair dried faster but would benefit from a third coat that Ellis doesn’t need. Unfortunately, I didn’t find either polish very durable, and I had minor chips by the second day when I took these photos, but Ellis lasted about one day longer (about three days instead of two) before developing major chips.
Long story short, the polishes are very close in color but not in texture or holo effect. I love them both!